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ARE YOU UP TO DATE WITH ONLINE MARKETING?

Having an  Internet Marketing Strategy in today's super competitive market environment is a must. One of the most important and common ways is using the world’s most popular search engine – Google. There are three basic methods to market your business on Google:

  • Organic Listings
  • Local Listings
  • Pay-per-click Listing

Organic Listings - These are the search results that Google returns when you search for a keyword or a key phrase. To rank high in a Google organic search, you have to use SEO or Search Engine Optimization techniques. The advantage of listing high on page one of Google is that a big percentage of online traffic is converted in the top 7 or 8 positions of page one of Google. If your site is listed on page 2 or beyond, your chances of getting any traffic is almost nil. This is why it is imperative that you take the time to implement an Internet Marketing Strategy in your business.

Local Listings - Google Maps or maps.Google.com is the local search arm of Google. This is the map that shows up at the top of the page with pins and flags. To get your business in Google Maps, go to Google's Local Business Centre located at Google.com/places follow the instructions and enter your business information. If you have moved office you should search your old office address. Google will give you the option to update or delete previous office addresses so that clients will have an up to date location for your firm.

Pay-per-click Listings - PPC is Google's paid advertisement service. You have to bid to be able to position your ad at the top of page one of Google. Paying for the ad is just part of it, you also have to have relevance. In other words, if your ad is not relevant to the keyword being searched, no matter how much you want to pay, Google will simply not show your ad. The great thing about PPC advertisement is that you drive highly targeted traffic to your site. You can also put a limit on your daily budget so you don't overspend. If you don’t have the expertise to put together an effective PPC strategy in-house, it may be a worthwhile investment to get an expert to set this up for you and train your staff on how to maintain an effective PPC campaign.